{"id":17706,"date":"2023-09-23T11:15:20","date_gmt":"2023-09-23T09:15:20","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/b2b-market-analysis-5-reasons-why-you-shouldnt-do-without-it\/"},"modified":"2023-09-23T11:15:37","modified_gmt":"2023-09-23T09:15:37","slug":"b2b-market-analysis-5-reasons-why-you-shouldnt-do-without-it","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/b2b-market-analysis-5-reasons-why-you-shouldnt-do-without-it\/","title":{"rendered":"B2B market analysis: 5 reasons why you shouldn&#8217;t do without it"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">This is why market research is also critical for those in B2B.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cosa sono le ricerche di mercato e cosa c&#039;entrano i Big Data online?\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/Q_Ak_K8a03g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Looking for information on <strong>B2B<a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/market-analysis-here-is-the-cmi-method\/\">market analysis<\/a><\/strong>? Probably so.<\/p>\n\n\n\n<p>Should you start thinking about B2H, or Business to <em>Human<\/em>, instead of Business to Business? Also true.<\/p>\n\n\n\n<p>Whether we are talking about B2B, B2C or B2B2C, the most reliable <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market research<\/a> is that which goes into analyzing people&#8217;s interests, desires and goals.<\/p>\n\n\n\n<p>Even if you sell to other companies, you are a person! <strong>And your customers are also human beings<\/strong>, not entities made of products, buildings and electronic invoices.<\/p>\n\n\n\n<p>Your <em>buyers <\/em>are people just like you and, as such, have interests related to their profession but also to family and leisure. They spend their time on blogs and social media and use Google to solve their problems.<\/p>\n\n\n\n<p>When they have a business need or concern, such as finding a new supplier for a component, they <strong>use the Internet!<\/strong><\/p>\n\n\n\n<p>If they are struggling with a certain topic, even a very technical one, they ask questions to other people on the forums. And if they feel bad\/good about a company or product, they talk about it on Social or write reviews.<\/p>\n\n\n\n<p>So what should you do to <strong>convince your potential customers <\/strong>that your company is just right for them? Start communicating with them, using the channels they use and responding to their needs. Create a trusting relationship with them, be present and above all respect them.<\/p>\n\n\n\n<p>To accomplish this, you need B2B <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/market-analysis-here-is-the-cmi-method\/\">market<\/a> analysis that looks at what your customers want and what they express online, so you can adopt a <strong>Human to Human strategy<\/strong> right away.<\/p>\n\n\n\n<p>Let&#8217;s look at 5 reasons why you just can&#8217;t do without such an analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. With B2B market analysis you get inside your customers&#8217; heads!<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"568\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/entrare-nella-testa-dei-clienti-b2b-con-analisi-di-mercato.jpg\" alt=\"Getting into the heads of b2b customers with market analysis\" class=\"wp-image-14564\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/entrare-nella-testa-dei-clienti-b2b-con-analisi-di-mercato.jpg 820w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/entrare-nella-testa-dei-clienti-b2b-con-analisi-di-mercato-362x251.jpg 362w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/entrare-nella-testa-dei-clienti-b2b-con-analisi-di-mercato-768x532.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure><\/div>\n\n\n\n<p>By analyzing what your potential customers are expressing online, how your competitors are doing, trends in your target market, and lots of other information, you know precisely <strong>what your customers have in mind <\/strong>when they think about your industry.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/report-marketing-intelligence-company-detector\/\">B2B market research<\/a> allows you to find out this and other information:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Industry trends<\/li><li>What&#8217;s in the news today as far as your market is concerned<\/li><li>What worries your potential customers<\/li><li>What products both your customers and referrers love and dislike<\/li><li>The winning strategies and flops of your competition<\/li><li>What&#8217;s changing in your market (watchword: get up to speed!).<\/li><\/ul>\n\n\n\n<p>And much, much more.<\/p>\n\n\n\n<p>Are you a distributor? Then you need to know this data to understand what products to target and what to leverage in your communication.<\/p>\n\n\n\n<p>On the other hand, if you are a manufacturer, knowing this information allows you to<strong> always make the right choice<\/strong> when launching new products (and more).<\/p>\n\n\n\n<p>That&#8217;s not all: if you study what is being said about your company and the products(s) you distribute, you know and monitor your reputation and know how visible you are on the Web.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Read also:<\/strong><em> <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-reputation-know-the-numbers-to-make-right-choices\/\">Online reputation? Know the numbers to make right choices.<\/a><\/em><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.centralmarketingintelligence.it\/report-marketing-intelligence\/?utm_source=centralmarketingintelligence&amp;utm_medium=banner&amp;utm_campaign=Landing_Report&amp;utm_content=Banner_articoliCMI_Report_sovrapposti \"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"296\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-social-listening.jpg\" alt=\"Inizia Subito con l'Ascolto della Rete nel tuo settore con i Nostri Report Social Listening\" class=\"wp-image-14955\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-social-listening.jpg 1584w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-social-listening-480x90.jpg 480w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-social-listening-768x144.jpg 768w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-social-listening-1536x287.jpg 1536w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. You widen the circle of your customers, involving even the &#8220;unknowing&#8221; and those who did not know you (or did not know you well)<\/h3>\n\n\n\n<p>Business-to-business<a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/market-analysis-here-is-the-cmi-method\/\">market analysis<\/a> enables you to reach lots of new customers, while also engaging latent demand.<\/p>\n\n\n\n<p>In fact, by knowing everything about your clientele and their channels that they use to gather information or simply mind their own business (blogs, videos, social&#8230;), you reach even <strong>those who are not actively looking for your products<\/strong>.<\/p>\n\n\n\n<p>How to do it?<\/p>\n\n\n\n<p>By starting to communicate in the right channels, posting useful information, using the words your customers want to hear. By doing this you will make yourself better known and reach people in <strong>a way you have never done before<\/strong>.<\/p>\n\n\n\n<p>Trust underlies everything, even in B2B.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. With B2B market analysis, you prepare to take on and outperform the competition<\/h3>\n\n\n\n<p>You know that competing companies come from all over the world, right?<\/p>\n\n\n\n<p>Your goal should be to make yourself stand out as a little gold fish in a sea chock-full of fish of all colors&#8211;and that&#8217;s not easy.<\/p>\n\n\n\n<p>Okay, where to start? Of course with <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market research<\/a> that includes<a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/competitor-analysis-5-reasons-to-entrust-them-to-central-marketing-intelligence\/\">competitor analysis<\/a>.<\/p>\n\n\n\n<p>First find out who the most dangerous fish are, <strong>the fiercest of them all<\/strong>. Once you find out who they are, you can understand how they are doing online and offline, so you can learn from their strengths and discover their<strong> weaknesses<\/strong>.<\/p>\n\n\n\n<p>At this point you can adopt the best strategies to make yourself more visible than your competitors, dart out of the water and literally get your customers to fish for you!<\/p>\n\n\n\n<p><a href=\"https:\/\/ricerche.centralmarketingintelligence.it\/#consulenza\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15468 size-full\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2022\/03\/Banner-per-Blog-CMI.png\" alt=\"Watch the video and learn how to make strategic decisions\" width=\"1584\" height=\"296\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.centralmarketingintelligence.it\/report-marketing-intelligence\/?utm_source=centralmarketingintelligence&amp;utm_medium=banner&amp;utm_campaign=Landing_Report&amp;utm_content=Banner_articoliCMI_Report_sovrapposti\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"296\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-company-detector.jpg\" alt=\"Vuoi trovare le aziende potenziali clienti\" class=\"wp-image-14953\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-company-detector.jpg 1584w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-company-detector-480x90.jpg 480w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-company-detector-768x144.jpg 768w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/10\/banner-report-company-detector-1536x287.jpg 1536w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Analyzing the market allows you to better invest in advertising (without giving money away to Google, Facebook and many others)<\/h3>\n\n\n\n<p>Do you have ongoing advertising campaigns on Google, Facebook, LinkedIn or other channels? Then you are investing money. Probably many.<\/p>\n\n\n\n<p>And, if you have never requested a B2B<a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/market-analysis-here-is-the-cmi-method\/\">market analysis<\/a>, much of your budget is going to <strong>waste<\/strong>: when you spend \u20ac100 on advertising campaigns, on average only \u20ac40 is used to get your ad seen by potential customers. The rest, 60\u20ac that you hard earned, ends up annoying users who were looking for anything else!<\/p>\n\n\n\n<p>Would you like every penny invested to be useful in intercepting, acquiring and retaining customers? Then you need to<strong> know precisely what they are looking for<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"545\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/sapere-cosa-cercano-i-clienti-grazie-alle-ricerche-di-mercato-b2b.jpg\" alt=\"knowing what customers are looking for through b2b market research\" class=\"wp-image-14567\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/sapere-cosa-cercano-i-clienti-grazie-alle-ricerche-di-mercato-b2b.jpg 820w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/sapere-cosa-cercano-i-clienti-grazie-alle-ricerche-di-mercato-b2b-378x251.jpg 378w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/sapere-cosa-cercano-i-clienti-grazie-alle-ricerche-di-mercato-b2b-768x510.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure><\/div>\n\n\n\n<p>And that is also what <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market research<\/a> is for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Innovations and trends in the industry? From now on you will always be prepared!<\/h3>\n\n\n\n<p>Your market is constantly changing, and if you don&#8217;t keep up with innovations and new trends, you risk falling behind your competitors as well!<\/p>\n\n\n\n<p>What to do to defend yourself?<\/p>\n\n\n\n<p>Find out in <strong>advance<\/strong> what to offer your customers and what the industry trends are so you can implement them to your business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Read also: <\/strong><em>\n  <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/how-to-implement-a-competitive-strategy-on-amazon\/\">How to implement a competitive strategy on Amazon<\/a>\n<\/em><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">What can we at CMI offer you for your B2B market analysis?<\/h3>\n\n\n\n<p>Our work is based on Market Intelligence, which is the use of very powerful software to find out what your customers and competitors are doing online so that you can make strategic and beneficial decisions for your business.<\/p>\n\n\n\n<p>&#8221; <strong>Market<\/strong> Intelligence&#8221; means <strong>advanced market analysis<\/strong>, which does not use the old methods such as interviews and surveys! Instead, it relies on the use of technology to obtain certain, uncontaminated data left spontaneously by people expressing themselves on the Web.<\/p>\n\n\n\n<p>We at CMI can offer you three solutions dedicated to <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/report-marketing-intelligence-company-detector\/\">B2B market research<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The<a href=\"https:\/\/www.academycmi.it\">CMI Academy<\/a><\/strong>, customized courses in which we teach you (or teach your employees) how to use <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/what-tools-to-use-for-competitor-market-analysis\/\">market analysis tools<\/a> to benefit your business.<\/li><li><strong>Comprehensive <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market research<\/a><\/strong> that thoroughly analyzes your industry, your customers, and your competitors so that you can make sound short- and long-term decisions.<\/li><li><strong> <a href=\"https:\/\/www.centralmarketingintelligence.it\/report-marketing-intelligence\/\">Interactive market reports<\/a><\/strong>, the newest feature of Central Marketing Intelligence! These are ready-to-use reports that you can interact with to filter the most useful data for you at any given time, intuitive, data-rich reports that you can use right out of the box. What your company needs is the <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/report-marketing-intelligence-company-detector\/\">Market Company Detector<\/a> report, an interactive example of which you can see right <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/report-marketing-intelligence-company-detector\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>! Also interact now to find out how it works. You will see that it will be a lot of fun.<\/li><\/ul>\n\n\n\n\n\t<section class=\"section dark\" id=\"section_403115497\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;margin:0px 0px 0 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large row-full-width align-middle align-center\"  id=\"row-494685405\">\n\n\n\t<div id=\"col-280064299\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p><strong><span style=\"font-size: 180%;\">DO YOU WANT TO MAKE ACCURATE AND TARGETED DECISIONS, INTERCEPT NEW CUSTOMERS AND INCREASE BUSINESS PROFITS?<\/span><\/strong><\/p>\n<h3><span style=\"font-size: 120%;\" data-text-color=\"primary\"><strong><font color=\"#2e2e2e\">  FILL OUT THE FORM AND REQUEST A CONSULTATION<\/strong><\/span><\/h3>\n<p><strong><span style=\"font-size: 115%;\">One of our Big Data for Business experts will contact you in the next few hours.<\/span><\/strong><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-280064299 > .col-inner {\n  padding: 0px 65px 0px 60px;\n  margin: 0px 6px 0px 60px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-197440452\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"color: #282828;\"><div class='_form_82'><\/div><script type='text\/javascript' src='https:\/\/cmintelligence.activehosted.com\/f\/embed.php?static=0&id=82&69F33F37B9410&nostyles=0&preview=0'><\/script><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-494685405 > .col > .col-inner {\n  padding: 0px 100px 0px px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_403115497 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(71, 191, 201);\n}\n<\/style>\n\t<\/section>\n\t\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is why market research is also critical for those in B2B. Looking for information on B2Bmarket analysis? Probably so. Should you start thinking about B2H, or Business to Human, instead of Business to Business? Also true. Whether we are talking about B2B, B2C or B2B2C, the most reliable market research is that which goes&nbsp;[Leggi tutto]\n","protected":false},"author":6,"featured_media":17709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-17706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B market analysis: 5 reasons why you shouldn&#039;t do without it<\/title>\n<meta name=\"description\" content=\"Looking for info on B2B market analysis? 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