Market research<\/a> is essential before a company or product launch, to prevent and solve reputational crises, to grow in the target market<\/strong> by outperforming competitors, and on many other occasions.<\/p>\n\n\n\n As we have seen other times, all companies, whether SMEs or Large Enterprises, need market surveys<\/a>. They need it in order to adopt profitable marketing strategies based on real data and, therefore, be successful.<\/p>\n\n\n\n As you may have already heard, these surveys fall into two types: quantitative and qualitative market research<\/a>.<\/p>\n\n\n\n But what are the benefits of quantitative market research<\/strong>? <\/p>\n\n\n\n First, let’s go over the definition of the term and, subsequently, the reasons why this methodology is indispensable for companies.<\/p>\n\n\n\n