{"id":17657,"date":"2023-09-23T11:01:06","date_gmt":"2023-09-23T09:01:06","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/why-online-big-data-will-save-us-from-the-uncertainty-of-the-future\/"},"modified":"2023-09-23T11:01:06","modified_gmt":"2023-09-23T09:01:06","slug":"why-online-big-data-will-save-us-from-the-uncertainty-of-the-future","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/why-online-big-data-will-save-us-from-the-uncertainty-of-the-future\/","title":{"rendered":"Why online Big Data will save us from the uncertainty of the future."},"content":{"rendered":"\n

Using online data is critical to meeting the new challenges ahead.<\/h2>\n\n\n\n

Already in a “normal” environment, companies face complex challenges based on uncertainty. <\/p>\n\n\n\n

Every decision that is made has uncertain outcomes. <\/p>\n\n\n\n

But today we are in a true V.I.C.A<\/strong>. context of extreme Volatility, Uncertainty, Complexity, Ambiguity.<\/p>\n\n\n\n

EMPLOYERS try to face the uncertain future by looking for fixed points, relying on established processes, hierarchies and precise rules. <\/p>\n\n\n\n

It seems that any element in the company is aimed at standardization and reducing uncertainty.<\/p>\n\n\n\n

Companies reason with annual plans, and in “normal” contexts, deviations from budgets are minimal and corrective actions to be taken are rare and usually small. <\/p>\n\n\n\n

Today in such turbulent environments, it is anachronistic to think about periodic reviews of the Business Plan. <\/p>\n\n\n\n

No longer do you just need a plan to which you strictly adhere. <\/p>\n\n\n\n

You must understand market changes before others do and be able to respond promptly.<\/strong><\/a><\/p>\n\n\n\n

Some companies, even structured ones, try to shed their skin and act as startups to shorten decision-making processes, reduce time to market<\/em>, and move from evaluation to action. <\/p>\n\n\n\n

But the new scenario we are facing has forever changed the rules we were used to and the traditional way of working, and making decisions is proving increasingly difficult.<\/p>\n\n\n\n

\"Scopri<\/a><\/figure>\n\n\n\n

Today, the reliability of forecasts is constantly affected by the speed and size of changes. <\/p>\n\n\n\n

The information you have, which you may consider good, clear, and reliable, increasingly turns out to be wrong.<\/p>\n\n\n\n

Companies today need a new management model. The timeless “we’ve always done it this way” <\/strong>in the new normal no longer works.<\/p>\n\n\n\n

In this new scenario you have to continuously learn the skills you need at the time you seek them, to have the flexibility you need as the market evolves.<\/strong><\/a><\/p>\n\n\n\n

Because of this umpteenth crisis, many companies are struggling for survival. <\/p>\n\n\n\n

High global uncertainty and invisible correlations between countries, Sectors, Companies, trigger cascading effects that are even more serious.<\/p>\n\n\n\n

In this new scenario, entrepreneurs must have both the courage and the humility to question their thinking and the very initial assumptions that led them to where they are today.<\/p>\n\n\n\n

To meet and overcome these new challenges, new skills must be developed to work under conditions of high uncertainty.<\/strong><\/p>\n\n\n\n

Hear what entrepreneurs who have already experienced what it means to use Big Data in their business think about it.<\/a><\/p>\n\n\n\n

Entrepreneurs can no longer make decisions based only on their own opinions.

Initial assumptions, personal opinions should yes be considered, but they should be constantly questioned, reevaluated. <\/p>\n\n\n\n

Today there are many sources of Data that can confirm or invalidate them and give rise to a virtuous circle of continuous learning. <\/strong><\/p>\n\n\n\n

Find out how you can get the Data you need at the time you need it!<\/strong><\/a><\/p>\n\n\n\n

Confusing, conflicting, and ever-changing information can cause entrepreneurs not to decide or worse to procrastinate decisions. <\/p>\n\n\n\n

Deciding late TODAY, still means Deciding!<\/strong>
<\/strong><\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Imagine having the ground collapse under your feet. You can’t sit still; you have to run. To decide not to act is to agree to precipitate.<\/p>\n\n\n\n

You have to act with the resources you have, the information you have, and adapt quickly to change. <\/p>\n\n\n\n

The biggest risk now is to be isolated. <\/p>\n\n\n\n

This is the new normal, you have to think long term, there is no vaccine that can bring everything back to that distant January 2020.<\/strong><\/p>\n\n\n\n

To act in high uncertainty contexts for a long period, you must be willing to change your way of working and thinking quickly.<\/p>\n\n\n\n

You need “new sensors” that can inform you promptly at the slightest change, so that you can act in advance instead of trying to react to events. <\/p>\n\n\n\n

The sensors I am talking about are Big Data online. <\/a><\/strong><\/p>\n\n\n\n

The Data to be continuously monitored will change, but the importance of monitoring and early warning remains a critical determinant of success. <\/p>\n\n\n\n

You must pick up on weak signals, and at the first changes you must be adept at interpreting the change and act quickly with precise actions.<\/p>\n\n\n\n

There is a need for holistic supervision that constantly scans the 360-degree scenario.<\/strong><\/a><\/p>\n\n\n\n

Everyone’s input is needed; this new information must be shared, available, transparent and understandable by everyone in the company. <\/p>\n\n\n\n

Need to democratize Data.<\/strong><\/p>\n\n\n\n

Today, more than yesterday, quick decisions are needed but also the courage to question the status quo<\/em> and be ready for radical changes.<\/p>\n\n\n\n

You have to think and act in a completely new way.<\/p>\n\n\n\n

You need to quickly analyze the new scenario, understand the implications that might impact your Business, promptly assess how they might evolve, and prepare to act accordingly.<\/p>\n\n\n\n

It is no longer the time for opinions, for “in my opinion,”<\/em> you have to learn quickly through updated, customized, heterogeneous Data that can simplify and describe a changing and complex scenario<\/strong>.<\/p>\n\n\n\n

To make the best decision you need new skills, up-to-date and relevant Data, constant support from Experts, and discussions with entrepreneurs and managers in other industries who can give you key information in this context.<\/strong><\/a><\/p>\n\n\n\n

You need to grow internal skills because everyone’s input is needed in this context. <\/p>\n\n\n\n

Learn to question everything, bring Data to support your choices. <\/strong><\/p>\n\n\n\n

This is an unprecedented context so you have to take extra-ordinary actions that in a “normal” context you would probably be inclined to put off. <\/p>\n\n\n\n

Today you can no longer afford it. There is no more time!<\/p>\n\n\n\n

Online Big Data can help you make quick and practical decisions. <\/strong>
<\/strong>
<\/strong><\/a>Learn to feel comfortable in this context of uncertainty by basing your decisions on the Data; if you don’t do it this go-round, there won’t be a second time…<\/strong><\/p>\n\n\n\n

We will never return to “normalcy” again. <\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

P.S:<\/strong> More than a transformation, an evolution is needed. 

You need a new culture of continuous exploration, experimentation, measurement and adaptation<\/strong>, only then can you take advantage and find new opportunities amidst the chaos.

Click here to find a still point in a fast-changing world<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Using online data is critical to meeting the new challenges ahead. Already in a “normal” environment, companies face complex challenges based on uncertainty.  Every decision that is made has uncertain outcomes.  But today we are in a true V.I.C.A. context of extreme Volatility, Uncertainty, Complexity, Ambiguity. EMPLOYERS try to face the uncertain future by looking [Leggi tutto]\n","protected":false},"author":5,"featured_media":17659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-17657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-intelligence-en"],"yoast_head":"\nOnline Big Data will save us from the uncertainty of the future<\/title>\n<meta name=\"description\" content=\"In today's uncertain environment, there is a greater need for business awareness. 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Grazie al suo background Economico e al diploma Executive MBA ha capito come trasformare i Big Data Online in strategie non convenzionali orientate alla crescita aziendale. Autore del libro: \"Mira alla Luna. Se sbagli atterrerai tra le stelle\u201d"}]}},"_links":{"self":[{"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/posts\/17657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/comments?post=17657"}],"version-history":[{"count":0,"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/posts\/17657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/media\/17659"}],"wp:attachment":[{"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/media?parent=17657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/categories?post=17657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.centralmarketingintelligence.it\/en\/wp-json\/wp\/v2\/tags?post=17657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}