When people talk about business market research<\/a>, they often talk about quantitative and qualitative surveys, which are essential for making thoughtful business decisions and adopting successful strategies<\/strong>.<\/p>\n\n\n\nToday we want to focus specifically on qualitative market research,<\/strong> offering you the definition of this procedure and the meaning of the term “qualitative.”<\/p>\n\n\n\n\n<\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Definition of qualitative market research.<\/h3>\n\n\n\n<p>Qualitative market research is the procedure of collecting, recording, and analyzing data regarding marketing issues, aimed at<strong> exploring and understanding<\/strong> the target market, consumer perceptions, behavior, and emotions.<\/p>\n\n\n\n<p>Not surprisingly, it is also known as <em>exploratory market research<\/em>. Yes, exploratory research and qualitative research are synonymous.<\/p>\n\n\n\n<p>Qualitative surveys tend to build on data obtained during the quantitative phase (the massive collection of data aimed at answering precise <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/research-and-surveys-the-necessary-questions-to-get-to-the-right-answers\/\">marketing questions<\/a> by investigating the “what”) <strong>by conducting even more in-depth analysis <\/strong>. <\/p>\n\n\n\n<p>Particularly during qualitative research, <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/market-research-agency-we-are-the-007-thats-why\/\">market research companies<\/a> such as <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/\">CMI<\/a> ask <strong>why <\/strong>they obtain data by focusing exactly on understanding the attitude, needs and feelings of their target customers.<\/p>\n\n\n\n<p>Although the big sister of qualitative research-that is, <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/3-reasons-why-you-should-consider-quantitative-market-research-without-neglecting-qualitative-research\/\">quantitative market research-is<\/a> usually the focus of attention, <strong>the exploratory survey <\/strong>is also extremely useful for companies because it allows them to refine their analysis and get even more precise answers.<\/p>\n\n\n\n<p>Let’s now look at what the qualitative phase of <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market surveys<\/a> is for and why, given the chance, it would be best to put it in for the benefit of your business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Read also: <\/strong><em>\n <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/3-reasons-why-you-should-consider-quantitative-market-research-without-neglecting-qualitative-research\/\">3 reasons why you should consider quantitative market research (without neglecting qualitative research)<\/a>\n<\/em><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.centralmarketingintelligence.it\/report-marketing-intelligence\/\/?utm_source=centralmarketingintelligence&utm_medium=banner&utm_campaign=Landing_Report&utm_content=Banner_articoliCMI_Report_sovrapposti\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo.png\" alt=\"Scopri i nuovi Report di Marketing Iintelligence Interrattivi, vedi un esempio\" class=\"wp-image-14343\" width=\"840\" height=\"156\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo.png 1584w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo-480x90.png 480w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo-768x144.png 768w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo-1536x287.png 1536w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Qualitative market research allows you to know your target market perfectly.<\/h3>\n\n\n\n<p>Customers’ needs, preferences, and buying behavior are often dictated by their emotions, experiences, and past experiences.<\/p>\n\n\n\n<p>Quantitative research allows you to have a very clear idea about the behavior patterns and decisions of various <a href=\"https:\/\/www.centralmarketingintelligence.it\/la-segmentazione-della-domanda-cose\/\">market segments<\/a>… While qualitative research<strong> investigates why <\/strong>consumers make decisions, prefer one product or brand over another, buy low\/high, and more.<\/p>\n\n\n\n<p>Thoroughly analyzing the <em>target market <\/em>allows you to study more accurate strategies, with a <strong>higher probability of success<\/strong>, and to outperform the competition.<\/p>\n\n\n\n<p>Understanding consumers means putting yourself in their shoes and knowing precisely what drives them to purchase and what does not. It also allows you to better communicate with them and increasingly thin the barrier between company and customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sharply reduce the wall that stands between your company and your target customers, increasing trust in the brand? Thanks to qualitative research you can!<\/h3>\n\n\n\n<p>With qualitative research you can learn, among other information, why your target customers prefer to communicate with brands on one channel rather than another and which modes they prefer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/12\/ricerche-qualitative-per-comunicare-meglio-con-i-clienti-target.jpg\" alt=\"Qualitative research to better communicate with target customers\" class=\"wp-image-12944\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/12\/ricerche-qualitative-per-comunicare-meglio-con-i-clienti-target.jpg 680w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/12\/ricerche-qualitative-per-comunicare-meglio-con-i-clienti-target-377x251.jpg 377w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p>Knowing how to communicate perfectly with your customers means reducing the gap between them and your company, better capturing consumers’ attention, and <strong>increasing your company’s trust and reputation<\/strong>.<\/p>\n\n\n\n<p>An excellent communication strategy usually means only one thing: steady increase in ROI and growth of the company in the target market.<\/p>\n\n\n\n<p>In addition to communicating better, through qualitative market research you can <strong>improve <\/strong>your product\/service <strong>offerings <\/strong>and tailor them perfectly to your customers’ needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/ricerche.centralmarketingintelligence.it\/#consulenza\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15468 size-full\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2022\/03\/Banner-per-Blog-CMI.png\" alt=\"Watch the video and learn how to make strategic decisions\" width=\"1584\" height=\"296\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qualitative surveys enable you to respond excellently to your customers’ needs.<\/h3>\n\n\n\n<p>Knowing not only what consumers’ needs are but also the reasons for those needs is crucial for those who want to reach the largest number of (qualified) customers and <strong>increase the chances of business growth<\/strong>.<\/p>\n\n\n\n<p>With the information obtained from qualitative research you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Update your products\/services according to customers’ wishes<\/li><li>Change or improve promotion methods and channels<\/li><li>Know which products or services to launch and which ones you should set aside<\/li><\/ul>\n\n\n\n<p>And much, much more!<\/p>\n\n\n\n<p>In fact, qualitative market surveys give you precise answers to useful (fundamental) marketing questions for your business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Read also: <\/strong><a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/qualitative-research-in-marketing-definition-and-difference-with-quantitative-research\/\">\n <em>Qualitative research in marketing: definition and difference with quantitative research<\/em>\n<\/a><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">What marketing questions can qualitative market research answer?<\/h3>\n\n\n\n<p>During qualitative research, we at <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/\">CMI<\/a> further scan the <strong>Big Data <\/strong>acquired during the quantitative survey and focus on consumers’ emotions, perceptions, and behavior.<\/p>\n\n\n\n<p>Starting with a large lot of data that give us dry answers, we can further investigate the reasons for those answers.<\/p>\n\n\n\n<p>Here are, below, <strong>some examples<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Once we know the size of the target market and future prospects, we can investigate why the target market will expand or shrink.<\/li><li>By knowing customers’ opinions about your company, we can understand why they have a positive\/negative\/average opinion and how to improve consumers’ perception of your brand.<\/li><li>Having learned about your competitors’ position relative to your company, we can understand why they have a higher\/lower position and what strategies you could adopt to grow in your target market.<\/li><li>Having known which channels your target customers prefer and what the patterns are, we can investigate why and enable you to adopt the best possible way of communicating, empathizing with customers.<\/li><\/ul>\n\n\n\n<p>These are examples of information obtainable with the qualitative survey that allow you to get an idea regarding its usefulness to your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Conclusions.<\/h3>\n\n\n\n<p><strong>Qualitative<a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market research<\/a><\/strong> enables you to grow quickly in your target market, solve marketing problems to perfection, and get closer and closer to consumers by empathizing with them.<\/p>\n\n\n\n<p>Would you like to receive more information about this and learn what we at <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/\">Central Marketing Intelligence<\/a> can do for you?<\/p>\n\n\n\n\n\t<section class=\"section dark\" id=\"section_1976992401\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;margin:0px 0px 0 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large row-full-width align-middle align-center\" id=\"row-139241391\">\n\n\n\t<div id=\"col-912923413\" class=\"col medium-6 small-12 large-6\" >\n\t\t\t\t<div class=\"col-inner text-left\" >\n\t\t\t\n\t\t\t\n\n<p><strong><span style=\"font-size: 180%;\">DO YOU WANT TO MAKE ACCURATE AND TARGETED DECISIONS, INTERCEPT NEW CUSTOMERS AND INCREASE BUSINESS PROFITS?<\/span><\/strong><\/p>\n<h3><span style=\"font-size: 120%;\" data-text-color=\"primary\"><strong><font color=\"#2e2e2e\"> FILL OUT THE FORM AND REQUEST A CONSULTATION<\/strong><\/span><\/h3>\n<p><strong><span style=\"font-size: 115%;\">One of our Big Data for Business experts will contact you in the next few hours.<\/span><\/strong><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-912923413 > .col-inner {\n padding: 0px 65px 0px 60px;\n margin: 0px 6px 0px 60px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1363231260\" class=\"col medium-6 small-12 large-6\" >\n\t\t\t\t<div class=\"col-inner text-center\" >\n\t\t\t\n\t\t\t\n\n<p><span style=\"color: #282828;\"><div class='_form_82'><\/div><script type='text\/javascript' src='https:\/\/cmintelligence.activehosted.com\/f\/embed.php?static=0&id=82&69F2BA5131CBB&nostyles=0&preview=0'><\/script><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-139241391 > .col > .col-inner {\n padding: 0px 100px 0px px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1976992401 {\n padding-top: 30px;\n padding-bottom: 30px;\n background-color: rgb(71, 191, 201);\n}\n<\/style>\n\t<\/section>\n\t\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is qualitative market research and how does it prove useful for companies in any industry. When people talk about business market research, they often talk about quantitative and qualitative surveys, which are essential for making thoughtful business decisions and adopting successful strategies. Today we want to focus specifically on qualitative market research, offering you [Leggi tutto]\n","protected":false},"author":6,"featured_media":17641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-17640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualitative market research: definition and meaning<\/title>\n<meta name=\"description\" content=\"Looking for info on qualitative market research? 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Today we want to focus specifically on qualitative market research,<\/strong> offering you the definition of this procedure and the meaning of the term “qualitative.”<\/p>\n\n\n\n\n<\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Definition of qualitative market research.<\/h3>\n\n\n\n<p>Qualitative market research is the procedure of collecting, recording, and analyzing data regarding marketing issues, aimed at<strong> exploring and understanding<\/strong> the target market, consumer perceptions, behavior, and emotions.<\/p>\n\n\n\n<p>Not surprisingly, it is also known as <em>exploratory market research<\/em>. Yes, exploratory research and qualitative research are synonymous.<\/p>\n\n\n\n<p>Qualitative surveys tend to build on data obtained during the quantitative phase (the massive collection of data aimed at answering precise <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/research-and-surveys-the-necessary-questions-to-get-to-the-right-answers\/\">marketing questions<\/a> by investigating the “what”) <strong>by conducting even more in-depth analysis <\/strong>. <\/p>\n\n\n\n<p>Particularly during qualitative research, <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/market-research-agency-we-are-the-007-thats-why\/\">market research companies<\/a> such as <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/\">CMI<\/a> ask <strong>why <\/strong>they obtain data by focusing exactly on understanding the attitude, needs and feelings of their target customers.<\/p>\n\n\n\n<p>Although the big sister of qualitative research-that is, <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/3-reasons-why-you-should-consider-quantitative-market-research-without-neglecting-qualitative-research\/\">quantitative market research-is<\/a> usually the focus of attention, <strong>the exploratory survey <\/strong>is also extremely useful for companies because it allows them to refine their analysis and get even more precise answers.<\/p>\n\n\n\n<p>Let’s now look at what the qualitative phase of <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market surveys<\/a> is for and why, given the chance, it would be best to put it in for the benefit of your business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Read also: <\/strong><em>\n <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/3-reasons-why-you-should-consider-quantitative-market-research-without-neglecting-qualitative-research\/\">3 reasons why you should consider quantitative market research (without neglecting qualitative research)<\/a>\n<\/em><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.centralmarketingintelligence.it\/report-marketing-intelligence\/\/?utm_source=centralmarketingintelligence&utm_medium=banner&utm_campaign=Landing_Report&utm_content=Banner_articoliCMI_Report_sovrapposti\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo.png\" alt=\"Scopri i nuovi Report di Marketing Iintelligence Interrattivi, vedi un esempio\" class=\"wp-image-14343\" width=\"840\" height=\"156\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo.png 1584w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo-480x90.png 480w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo-768x144.png 768w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/Banner-interattivo-1536x287.png 1536w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Qualitative market research allows you to know your target market perfectly.<\/h3>\n\n\n\n<p>Customers’ needs, preferences, and buying behavior are often dictated by their emotions, experiences, and past experiences.<\/p>\n\n\n\n<p>Quantitative research allows you to have a very clear idea about the behavior patterns and decisions of various <a href=\"https:\/\/www.centralmarketingintelligence.it\/la-segmentazione-della-domanda-cose\/\">market segments<\/a>… While qualitative research<strong> investigates why <\/strong>consumers make decisions, prefer one product or brand over another, buy low\/high, and more.<\/p>\n\n\n\n<p>Thoroughly analyzing the <em>target market <\/em>allows you to study more accurate strategies, with a <strong>higher probability of success<\/strong>, and to outperform the competition.<\/p>\n\n\n\n<p>Understanding consumers means putting yourself in their shoes and knowing precisely what drives them to purchase and what does not. It also allows you to better communicate with them and increasingly thin the barrier between company and customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sharply reduce the wall that stands between your company and your target customers, increasing trust in the brand? Thanks to qualitative research you can!<\/h3>\n\n\n\n<p>With qualitative research you can learn, among other information, why your target customers prefer to communicate with brands on one channel rather than another and which modes they prefer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/12\/ricerche-qualitative-per-comunicare-meglio-con-i-clienti-target.jpg\" alt=\"Qualitative research to better communicate with target customers\" class=\"wp-image-12944\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/12\/ricerche-qualitative-per-comunicare-meglio-con-i-clienti-target.jpg 680w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/12\/ricerche-qualitative-per-comunicare-meglio-con-i-clienti-target-377x251.jpg 377w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p>Knowing how to communicate perfectly with your customers means reducing the gap between them and your company, better capturing consumers’ attention, and <strong>increasing your company’s trust and reputation<\/strong>.<\/p>\n\n\n\n<p>An excellent communication strategy usually means only one thing: steady increase in ROI and growth of the company in the target market.<\/p>\n\n\n\n<p>In addition to communicating better, through qualitative market research you can <strong>improve <\/strong>your product\/service <strong>offerings <\/strong>and tailor them perfectly to your customers’ needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/ricerche.centralmarketingintelligence.it\/#consulenza\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15468 size-full\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2022\/03\/Banner-per-Blog-CMI.png\" alt=\"Watch the video and learn how to make strategic decisions\" width=\"1584\" height=\"296\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qualitative surveys enable you to respond excellently to your customers’ needs.<\/h3>\n\n\n\n<p>Knowing not only what consumers’ needs are but also the reasons for those needs is crucial for those who want to reach the largest number of (qualified) customers and <strong>increase the chances of business growth<\/strong>.<\/p>\n\n\n\n<p>With the information obtained from qualitative research you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Update your products\/services according to customers’ wishes<\/li><li>Change or improve promotion methods and channels<\/li><li>Know which products or services to launch and which ones you should set aside<\/li><\/ul>\n\n\n\n<p>And much, much more!<\/p>\n\n\n\n<p>In fact, qualitative market surveys give you precise answers to useful (fundamental) marketing questions for your business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Read also: <\/strong><a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/qualitative-research-in-marketing-definition-and-difference-with-quantitative-research\/\">\n <em>Qualitative research in marketing: definition and difference with quantitative research<\/em>\n<\/a><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">What marketing questions can qualitative market research answer?<\/h3>\n\n\n\n<p>During qualitative research, we at <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/\">CMI<\/a> further scan the <strong>Big Data <\/strong>acquired during the quantitative survey and focus on consumers’ emotions, perceptions, and behavior.<\/p>\n\n\n\n<p>Starting with a large lot of data that give us dry answers, we can further investigate the reasons for those answers.<\/p>\n\n\n\n<p>Here are, below, <strong>some examples<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Once we know the size of the target market and future prospects, we can investigate why the target market will expand or shrink.<\/li><li>By knowing customers’ opinions about your company, we can understand why they have a positive\/negative\/average opinion and how to improve consumers’ perception of your brand.<\/li><li>Having learned about your competitors’ position relative to your company, we can understand why they have a higher\/lower position and what strategies you could adopt to grow in your target market.<\/li><li>Having known which channels your target customers prefer and what the patterns are, we can investigate why and enable you to adopt the best possible way of communicating, empathizing with customers.<\/li><\/ul>\n\n\n\n<p>These are examples of information obtainable with the qualitative survey that allow you to get an idea regarding its usefulness to your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Conclusions.<\/h3>\n\n\n\n<p><strong>Qualitative<a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market research<\/a><\/strong> enables you to grow quickly in your target market, solve marketing problems to perfection, and get closer and closer to consumers by empathizing with them.<\/p>\n\n\n\n<p>Would you like to receive more information about this and learn what we at <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/\">Central Marketing Intelligence<\/a> can do for you?<\/p>\n\n\n\n\n\t<section class=\"section dark\" id=\"section_1976992401\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;margin:0px 0px 0 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large row-full-width align-middle align-center\" id=\"row-139241391\">\n\n\n\t<div id=\"col-912923413\" class=\"col medium-6 small-12 large-6\" >\n\t\t\t\t<div class=\"col-inner text-left\" >\n\t\t\t\n\t\t\t\n\n<p><strong><span style=\"font-size: 180%;\">DO YOU WANT TO MAKE ACCURATE AND TARGETED DECISIONS, INTERCEPT NEW CUSTOMERS AND INCREASE BUSINESS PROFITS?<\/span><\/strong><\/p>\n<h3><span style=\"font-size: 120%;\" data-text-color=\"primary\"><strong><font color=\"#2e2e2e\"> FILL OUT THE FORM AND REQUEST A CONSULTATION<\/strong><\/span><\/h3>\n<p><strong><span style=\"font-size: 115%;\">One of our Big Data for Business experts will contact you in the next few hours.<\/span><\/strong><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-912923413 > .col-inner {\n padding: 0px 65px 0px 60px;\n margin: 0px 6px 0px 60px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1363231260\" class=\"col medium-6 small-12 large-6\" >\n\t\t\t\t<div class=\"col-inner text-center\" >\n\t\t\t\n\t\t\t\n\n<p><span style=\"color: #282828;\"><div class='_form_82'><\/div><script type='text\/javascript' src='https:\/\/cmintelligence.activehosted.com\/f\/embed.php?static=0&id=82&69F2BA5131CBB&nostyles=0&preview=0'><\/script><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-139241391 > .col > .col-inner {\n padding: 0px 100px 0px px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1976992401 {\n padding-top: 30px;\n padding-bottom: 30px;\n background-color: rgb(71, 191, 201);\n}\n<\/style>\n\t<\/section>\n\t\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is qualitative market research and how does it prove useful for companies in any industry. When people talk about business market research, they often talk about quantitative and qualitative surveys, which are essential for making thoughtful business decisions and adopting successful strategies. Today we want to focus specifically on qualitative market research, offering you [Leggi tutto]\n","protected":false},"author":6,"featured_media":17641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-17640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualitative market research: definition and meaning<\/title>\n<meta name=\"description\" content=\"Looking for info on qualitative market research? Learn what qualitative marketing research is and how it is useful for your business >Click here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.centralmarketingintelligence.it\/en\/qualitative-market-research-definition-and-meaning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative market research: definition and meaning\" \/>\n<meta property=\"og:description\" content=\"Looking for info on qualitative market research? Learn what qualitative marketing research is and how it is useful for your business >Click here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.centralmarketingintelligence.it\/en\/qualitative-market-research-definition-and-meaning\/\" \/>\n<meta property=\"og:site_name\" content=\"Central Marketing Intelligence\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/centralmarketingintelligenceitalia\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/centralmarketingintelligenceitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-23T09:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2020\/12\/ricerca-di-mercato-qualitativa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CMI Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cmiagency\" \/>\n<meta name=\"twitter:site\" content=\"@cmiagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CMI Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/\"},\"author\":{\"name\":\"CMI Team\",\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/#\\\/schema\\\/person\\\/0007585d2adce13e2b05db325b1e9358\"},\"headline\":\"Qualitative market research: definition and meaning\",\"datePublished\":\"2023-09-23T09:01:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/\"},\"wordCount\":903,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/ricerca-di-mercato-qualitativa.jpg\",\"articleSection\":[\"Market research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/\",\"url\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/\",\"name\":\"Qualitative market research: definition and meaning\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/en\\\/qualitative-market-research-definition-and-meaning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.centralmarketingintelligence.it\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/ricerca-di-mercato-qualitativa.jpg\",\"datePublished\":\"2023-09-23T09:01:03+00:00\",\"description\":\"Looking for info on qualitative market research? 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