{"id":17619,"date":"2023-09-23T11:00:58","date_gmt":"2023-09-23T09:00:58","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/social-media-listening-and-monitoring-7-practical-applications-in-the-enterprise\/"},"modified":"2023-09-23T11:00:58","modified_gmt":"2023-09-23T09:00:58","slug":"social-media-listening-and-monitoring-7-practical-applications-in-the-enterprise","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/social-media-listening-and-monitoring-7-practical-applications-in-the-enterprise\/","title":{"rendered":"Social media listening and monitoring: 7 practical applications in the enterprise"},"content":{"rendered":"\n

Network listening applied to your business: practical examples.<\/h2>\n\n\n\n

Are you looking forward to getting all the information you seek about market research<\/a> based on Social media listening and monitoring?<\/p>\n\n\n\n

You can’t wait to start listening to what’s happening online in your industry, can you? <\/p>\n\n\n\n

Are you running out of steam and would you like to know right away what people think of that product of yours, or rather find out if there is any weakness in your competitors that you can exploit immediately to your advantage?<\/p>\n\n\n\n

So many questions… The first piece of good news is that you have come to the right place. The second is that although this is a potentially vast topic with a thousand facets, you can really get all the answers you are looking for.<\/p>\n\n\n\n

Let’s start now!<\/p>\n\n\n\n

Before choosing software that allows you to listen to the network and launch into indiscriminate listening, my advice is to stop and reason and plan your next steps<\/strong>.<\/p>\n\n\n\n

To get it right and avoid going astray, after hundreds of projects, I can assure you that the best thing to do is to follow a simple 4-step path:<\/p>\n\n\n\n

  1. Who<\/li>
  2. What<\/li>
  3. As<\/li>
  4. When<\/li><\/ol>\n\n\n\n

    Your network listening activity from now on will always go through this path.<\/p>\n\n\n\n

    Today we will focus precisely on the first point, the WHO :<\/strong> who needs network listening?<\/p>\n\n\n\n

    \"Inizia<\/a><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Why is it important to know who are the people in your company who need to listen to the network?<\/h3>\n\n\n\n

    Social media listening is not an end in itself, and more importantly, it is of no use if you keep the information to yourself. <\/p>\n\n\n\n

    Your company is made up of professional figures<\/strong> or, rather, people who need to have clear data in order to work at their best and be even more professional!<\/p>\n\n\n\n

    \"Corporate<\/figure><\/div>\n\n\n\n

    Everyone must be an active part of the process, otherwise (trust me) you risk throwing money to the wind.<\/p>\n\n\n\n

    But who are these people? Who needs network listening?<\/p>\n\n\n\n

    As you will discover, there are indeed many applications for this activity<\/strong> which, as a result, is useful to different figures within the company.<\/p>\n\n\n\n

    Let us look, specifically, at these 7 figures and their applications of social media listening and monitoring.<\/p>\n\n\n\n

    Read also:<\/strong> The 9 points to consider when choosing the right Web Listening Tools<\/a><\/p><\/blockquote>\n\n\n\n

    1) Marketing manager.<\/h3>\n\n\n\n

    The marketing manager uses social listening to make decisions about future marketing strategies and campaigns, to evaluate the image returns <\/strong>from his activities, and to keep tabs on competitors’ campaigns.<\/p>\n\n\n\n

    Well yes, listening to the network is essential for in-depth and constant competitor analysis<\/a>!<\/p>\n\n\n\n

    2) Social media manager.<\/h3>\n\n\n\n

    The social media manager needs to listen to the network and find inspiration to<\/strong>:<\/p>\n\n\n\n