{"id":17618,"date":"2023-09-23T11:00:58","date_gmt":"2023-09-23T09:00:58","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/how-to-implement-a-competitive-strategy-on-amazon\/"},"modified":"2023-09-23T11:00:58","modified_gmt":"2023-09-23T09:00:58","slug":"how-to-implement-a-competitive-strategy-on-amazon","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/how-to-implement-a-competitive-strategy-on-amazon\/","title":{"rendered":"How to implement a competitive strategy on Amazon"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Competitive strategy for Amazon sales? Here&#8217;s how to organize it in 8 steps<\/h2>\n\n\n\n<p>Have you thought about starting to sell on Amazon but have been catapulted into a reality you didn&#8217;t expect, chock-full of fierce competitors who don&#8217;t want to give you even a crumb of the pie? Welcome to the future.<\/p>\n\n\n\n<p>By now, Jeff Bezos&#8217;s platform is so full of retailers (as of 2021 there are 3 million, to be exact) that you have to have a definite pattern to succeed. A competitive<strong> strategy on Amazon<\/strong> that allows you to outperform your competition and wave bye-bye to them as you whiz past them.<\/p>\n\n\n\n<p>We don&#8217;t want to make strange proposals or promises that you would never believe. Let&#8217;s talk about what you need to start off with a bang or improve your sales <strong>without ever relying on your hunches again<\/strong>.<\/p>\n\n\n\n<p>Which, however good they may be, are still hunches and not actual data.<\/p>\n\n\n\n<p>By the end of this article you will know how to implement a sales strategy step by step, starting with <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/amazon-market-analysis-report\/\">market analysis on Amazon<\/a> and ending with tracking results.<\/p>\n\n\n\n<p>Are you charged\/charged? Then move on to the next lines of this guide!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Market research: the first step for your competitive strategy on Amazon.<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"543\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/ricerche-di-mercato-per-strategia-competitiva-amazon.jpg\" alt=\"market research for amazon competitive strategy\" class=\"wp-image-14516\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/ricerche-di-mercato-per-strategia-competitiva-amazon.jpg 820w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/ricerche-di-mercato-per-strategia-competitiva-amazon-379x251.jpg 379w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/ricerche-di-mercato-per-strategia-competitiva-amazon-768x509.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure><\/div>\n\n\n\n<p>If you really want to give your competitors a scare&#8230;you need to study what&#8217;s happening on Amazon and how the top sellers in your industry are doing!<\/p>\n\n\n\n<p>And <strong>you can&#8217;t study it by making a few clicks on the search bar<\/strong>. You need to rely on a market analysis conducted by you or your employees-as the students of our  <a href=\"https:\/\/www.academycmi.it\">CMI Academy<\/a>  -, commission  <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market research<\/a>  in-depth or ask for and consult some  <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/amazon-market-analysis-report\/\">Amazon market research report<\/a>  (click  <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/marketing-intelligence-report-amazon-category-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>  to see an example and interact with the graphs!).<\/p>\n\n\n\n<p>With one of these solutions you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>understand key demand data<\/strong>: keywords searched by consumers to find items in your niche, <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/knowing-the-best-selling-products-on-amazon-can-help-your-business-heres-why\/\">best-selling products on Amazon<\/a>, monthly sales etc.<\/li><li><strong>Find out what the competition is doing through platform-focused<a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/competitor-analysis-5-reasons-to-entrust-them-to-central-marketing-intelligence\/\">competitor analysis<\/a> <\/strong>. For example, you can find out the number of competing sellers, the brands they deal with, the product titles that sell the most, who is doing Ads, and much more.<\/li><\/ul>\n\n\n\n<p>Once you get past the first step, which is the discovery of useful (and usable) data about what&#8217;s going on at Amazon, it&#8217;s all downhill because the information immediately gives you the answers you&#8217;re looking for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.centralmarketingintelligence.it\/report-analisi-mercato-amazon\/?utm_source=centralmarketingintelligence&amp;utm_medium=banner&amp;utm_campaign=Landing_AmazonReport&amp;utm_content=Banner_articoliCMI_Report_Amazon\"><img loading=\"lazy\" decoding=\"async\" width=\"2408\" height=\"436\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/vendi-meglio-amazon.png\" alt=\"\" class=\"wp-image-14411\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/vendi-meglio-amazon.png 2408w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/vendi-meglio-amazon-480x87.png 480w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/vendi-meglio-amazon-768x139.png 768w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/vendi-meglio-amazon-1536x278.png 1536w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/03\/vendi-meglio-amazon-2048x371.png 2048w\" sizes=\"auto, (max-width: 2408px) 100vw, 2408px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Set up a dedicated product strategy.<\/h3>\n\n\n\n<p>Define <strong>which products to sell,<\/strong> whether you will be the only seller or whether the product already has an ASIN (Amazon Standard Identification&nbsp; Number).<\/p>\n\n\n\n<p>Service communication: if your brand is already being dealt with on Amazon by other sellers, you can <strong>get exclusive<\/strong> rights to sell your products!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Read also: <\/strong><a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/how-to-scout-competitors-offers-on-amazon-marketplace\/\">\n  <em>How to scout competitors&#8217; deals on Amazon marketplace<\/em>\n<\/a><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">3. Do you already know how to run your Amazon store? No? Then think it through!<\/h3>\n\n\n\n<p>By being guided by the data, you choose how to manage your store:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Seller or Vendor<\/strong> (i.e. selling your products to Amazon or through Amazon)?<\/li><li><strong>Distribution:<\/strong> there are differences in margins and customer perception between FBA and FBM. It&#8217;s up to you to figure out which strategy converts the most&#8230;but you only need to consult the reports to do that!<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Choose whether to implement an Amazon Store with a landing page dedicated to your brand<\/h3>\n\n\n\n<p>Most marketers have their own storefront with a <strong>well-designed landing page-and <\/strong>one dedicated to improving both sales and brand awareness.<\/p>\n\n\n\n<p>You will probably have to study one yourself, perhaps by studying industry keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Identify, for each product, how you can stand out from the competition.<\/h3>\n\n\n\n<p>Yes, if you want to adopt a truly competitive strategy on Amazon, you must optimize each and every product by devoting yourself to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>pictures<\/strong><\/li><li><strong>keywords<\/strong><\/li><li><strong>pricing strategy<\/strong><\/li><\/ul>\n\n\n\n<p>What are you still doing standing still? Oh right, you are missing the last 3 points!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Start selling the first products by doing several tests.<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"478\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/venditore-che-fa-ab-test-per-strategia-amazon.jpg\" alt=\"Seller doing ab test for amazon strategy\" class=\"wp-image-14518\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/venditore-che-fa-ab-test-per-strategia-amazon.jpg 820w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/venditore-che-fa-ab-test-per-strategia-amazon-431x251.jpg 431w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2021\/04\/venditore-che-fa-ab-test-per-strategia-amazon-768x448.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure><\/div>\n\n\n\n<p>Do you have any doubts about the sales strategy for some products?<\/p>\n\n\n\n<p>Then <strong>do some targeted testing<\/strong>,<strong> <\/strong>adopting tricks for one product and other tactics for another, so as to understand which works best. The principle is exactly that of<a href=\"https:\/\/www.pickfu.com\/blog\/amazon-a-b-testing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a>, which is essential for those who sell products or services online!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Identify best-selling related products and initiate sponsorships to be recommended together with them.<\/h3>\n\n\n\n<p>Don&#8217;t just think of items that are the same as yours, but also think of related products.<\/p>\n\n\n\n<p>For example, a customer seeking solutions for high cholesterol might look for both a coenzyme Q10 supplement and a monacolin K product.<\/p>\n\n\n\n<p>If you sell monacolin K-based items but not Q10-based items, no problem: <a href=\"https:\/\/services.amazon.it\/servizi\/pubblicita\/presentazione-generale.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sponsor your product<\/a> <strong>for Amazon to recommend along with related ones<\/strong>!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Read also:<\/strong> <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/amazon-price-history-how-it-drives-sellers-and-influences-users-purchases\/\">\n  <em>Amazon price history: how it guides sellers and influences users&#8217; purchases<\/em>\n<\/a><\/p><\/blockquote>\n\n\n\n<p>And now we come to the last point&#8230;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Monitor the progress of your competitive strategy on Amazon!<\/h3>\n\n\n\n<p>How to do it? Check the results by tracking the most similar competing products&#8211;and if they are not satisfactory <strong>take immediate countermeasures<\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want immediate data to fine-tune your strategy?<\/h3>\n\n\n\n<p>Remember that you have to start with data, and that&#8217;s what online <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/online-market-research-this-is-the-cmi-method-of-analysis\/\">market research<\/a> is for!<\/p>\n\n\n\n<p>But <strong>which to choose <\/strong>between in-depth and comprehensive research, the purchase and use of dedicated software, and the <a href=\"https:\/\/www.centralmarketingintelligence.it\/en\/amazon-market-analysis-report\/\">interactive Amazon analysis report<\/a>?<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.centralmarketingintelligence.it\/contattaci\/\">Contact us now<\/a> for a free consultation<\/strong> and we will help you figure out the right solution for you. Come on, though! Your competitors already have the perfect strategies to sell successfully!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"586\" src=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2026\/01\/Banner-in-articolo-allargato-RDM-2500x586.png\" alt=\"Banner articolo RICERCA DI MERCATO\" class=\"wp-image-20735\" srcset=\"https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2026\/01\/Banner-in-articolo-allargato-RDM-2500x586.png 2500w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2026\/01\/Banner-in-articolo-allargato-RDM-480x113.png 480w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2026\/01\/Banner-in-articolo-allargato-RDM-768x180.png 768w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2026\/01\/Banner-in-articolo-allargato-RDM-1536x360.png 1536w, https:\/\/www.centralmarketingintelligence.it\/wp-content\/uploads\/2026\/01\/Banner-in-articolo-allargato-RDM-2048x480.png 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Competitive strategy for Amazon sales? Here&#8217;s how to organize it in 8 steps Have you thought about starting to sell on Amazon but have been catapulted into a reality you didn&#8217;t expect, chock-full of fierce competitors who don&#8217;t want to give you even a crumb of the pie? Welcome to the future. By now, Jeff&nbsp;[Leggi tutto]\n","protected":false},"author":6,"featured_media":17620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-17618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to implement a competitive strategy on Amazon<\/title>\n<meta name=\"description\" content=\"Wondering how to implement a competitive strategy on Amazon? 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