{"id":17598,"date":"2023-09-23T11:00:54","date_gmt":"2023-09-23T09:00:54","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/the-importance-of-business-strategy-in-amazon-sales\/"},"modified":"2023-09-23T11:00:54","modified_gmt":"2023-09-23T09:00:54","slug":"the-importance-of-business-strategy-in-amazon-sales","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/the-importance-of-business-strategy-in-amazon-sales\/","title":{"rendered":"The importance of Business strategy in Amazon sales"},"content":{"rendered":"\n

Selling on Amazon with a sales strategy: the perfect pairing for success.<\/h2>\n\n\n\n

As you well know, Amazon and business strategy<\/strong> go hand<\/strong> in hand when it comes to selling in earnest (and not having stationary products just for showcase purposes, products that no one will ever buy).<\/p>\n\n\n\n

Gone is the cakewalk where salespeople knew they could make decisions somewhat by feel and still hope for success!<\/p>\n\n\n\n

Today Amazon has over 3million retailers <\/strong>globally, so no: there is no room for everyone<\/strong>. Especially since the products that customers buy are only the top-ranked ones, while already those on the second page do not exist.<\/p>\n\n\n\n

Invisible.<\/p>\n\n\n\n

And instead you have to focus precisely on visibility <\/strong>, which, on Amazon, is a direct consequence of a strategy based on informed choices.<\/p>\n\n\n\n

By informed choices we mean data-driven decisions, which you can find through the (good) use of Amazon analytics software, comprehensive market research<\/a> or – and this is new – with Amazon<\/a> ‘s signature Central Marketing Intelligence<\/strong> market analysis reports<\/a>!<\/p>\n\n\n\n

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Why, to sell on Amazon, do you need a data-based<\/em> business strategy?<\/h3>\n\n\n\n

On Amazon, it’s not your brand that matters: all products have an equal chance to stand out by optimizing images, descriptions, and titles. You just have to have the right information and draw the right conclusions–and that’s it.<\/p>\n\n\n\n

Don’t you believe it?<\/p>\n\n\n\n

Then we’ll bring you a real-world example right away: in the UK, BE-KIND bars have surpassed sales of the much more popular Mars bars <\/strong>thanks to a well-structured strategy between video\/photo content, messaging to the right target audience, pricing, and other tricks!<\/p>\n\n\n\n

In Jeff Bezos’ big world, it works the same way as it does at Google: the Amazon search engine prioritizes results that respond to customers’ questions and needs, thus the items that can sell the most (otherwise the platform would be a failure!). We talk about so-called “search intent<\/a>,” but also about prices and logistics. <\/p>\n\n\n\n

What happens if you do not meet these needs<\/strong>? Here is a real scenario:<\/p>\n\n\n\n