{"id":17432,"date":"2023-09-23T11:00:24","date_gmt":"2023-09-23T09:00:24","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/statistical-sample-used-in-market-research-heres-why-it-is-now-obsolete\/"},"modified":"2023-09-23T11:00:24","modified_gmt":"2023-09-23T09:00:24","slug":"statistical-sample-used-in-market-research-heres-why-it-is-now-obsolete","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/statistical-sample-used-in-market-research-heres-why-it-is-now-obsolete\/","title":{"rendered":"Statistical sample used in market research: here’s why it is now obsolete"},"content":{"rendered":"\n

Using a statistical sample for market research can mislead companies.<\/strong><\/h2>\n\n\n\n

As you may know, traditional market research<\/a> is conducted by questioning a statistical sample<\/strong>. The types of sampling are usually probabilistic and non-probabilistic: in the former it is possible to identify the margin of error, in the latter not.<\/p>\n\n\n\n

Surely you would be forgiven for thinking that the statistical sample used in market research<\/a> that is most valuable for a company’s decision-making is the probabilistic one… Yet we have a surprise for you: both types can lead a company astray<\/strong>, for several reasons.<\/p>\n\n\n\n

It is no accident that we chose not to use a statistical sample during our market research<\/a><\/strong>.<\/p>\n\n\n\n

But then how do we conduct them?<\/p>\n\n\n\n

Slowly, slowly, one step at a time… First we start with the problems induced by sampling, then we will move on to explaining our method to you!<\/p>\n\n\n\n

Why shouldn’t a statistical sample be used during market research?<\/h3>\n\n\n\n

Let us analyze the definition of statistical sample. Having established a population of units<\/strong>, the statistical sample represents the opinion of a multitude of people<\/strong>.<\/p>\n\n\n\n

\"sampling<\/figure><\/div>\n\n\n\n

We start by identifying a target audience related to numerous individuals who present something in common with each other and then analyze their opinions through interviews, questionnaires, surveys and more.<\/p>\n\n\n\n

The problem with the statistical sample<\/strong> lies both in its definition and in the methods used to obtain the opinions of the people considered.<\/p>\n\n\n\n

In fact, analyzing a sample means analyzing a part-often a very limited part-of the target audience. Moreover, interviews and surveys do not allow for unbiased and uncorrupted results, as they should be.<\/p>\n\n\n\n

Are you wondering how come?<\/p>\n\n\n\n

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