Do you know what is one of the most common questions we hear about market research<\/a>? No, we are not talking about how many Facebook posts a competitor makes or what price to choose for their products. The question is this,“How much does market research cost?<\/strong>” <\/p>\n\n\n\n Speaking of Facebook, thankfully no one has ever asked us for prices in a search with the classic (and somewhat obnoxious) “price” post. However, it is a more than understandable curiosity.<\/p>\n\n\n\n So let’s try to learn more about it…. <\/p>\n\n\n\n The first thing you need to know is this: market research<\/a> with fixed prices does not exist. And if you’ve heard someone selling them at a fixed cost, it’s probably a rip-off. <\/strong>Seriously, forget about people who brag about fixed-price research.<\/p>\n\n\n\n A serious market analyst<\/a>, who works in this world to really help client companies, will never tell you that his work costs 1,000, 10,000 or 100,000. <\/p>\n\n\n\n This is because, before giving you a comprehensive quote, it absolutely<\/strong> must understand what your needs and goals are<\/strong>. <\/strong><\/p>\n\n\n\n Would you ever walk into a car showroom and ask, “Hello, may I know how much a car costs?” without specifying which car you wish to buy, the engine capacity, model, optional extras, and you name it?<\/p>\n\n\n\n Certainly not. <\/p>\n\n\n\n And, even if I did, the salespeople would probably look at me as if I had never set foot in the real world…. Then they would pepper you with questions regarding your needs, so you can figure out what the perfect car for you might be. <\/p>\n\n\n\n Likewise, we cannot tell you how much market research<\/a> costs<\/strong> without first fully understanding your needs. However, we can tell you what factors affect the price of a survey. <\/p>\n\n\n\n