{"id":17383,"date":"2023-09-23T11:00:11","date_gmt":"2023-09-23T09:00:11","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/research-and-surveys-the-necessary-questions-to-get-to-the-right-answers\/"},"modified":"2023-09-23T11:00:11","modified_gmt":"2023-09-23T09:00:11","slug":"research-and-surveys-the-necessary-questions-to-get-to-the-right-answers","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/research-and-surveys-the-necessary-questions-to-get-to-the-right-answers\/","title":{"rendered":"Research and surveys: the (necessary) questions to get to the right answers"},"content":{"rendered":"\n

Here are all the key questions for a really useful actionable market analysis for your business<\/h2>\n\n\n\n

Before evaluating whether an answer is correct, one must evaluate whether the question is correct.<\/p><\/blockquote>\n\n\n\n

Word of the German philosopher Immanuel Kant… Don’t you also agree? <\/p>\n\n\n\n

Central Marketing Intelligence<\/a> ‘s signature market research<\/strong> starts from exactly this assumption (as well as-obviously-the methods of data collection and analysis) to exceed the results obtainable from interviews and surveys of companies’ target customers. We prefer effective, real and indisputable results<\/strong> to opinions and small representative samples.<\/p>\n\n\n\n

How? Choosing to get much more information and especially authentic and unconditional information by listening to the Web: so-called Web Listening<\/em>. By this terine we mean listening to the network as a whole; there are other more specific forms of listening such as \n Social Listening<\/strong>\n<\/em>, which is the monitoring of mentions and comments on all major social platforms such as Facebook, LinkedIn, Instagram, Twitter, etc.<\/p>\n\n\n\n

We will talk about this in a moment.<\/p>\n\n\n\n

The point is not to prefer this approach over telephone surveys, questionnaires or focus groups but to choose a completely different method for market analysis for our client companies<\/strong>. Not surprisingly, we have already pointed out in other articles that we do not conduct surveys (except in special cases where they can really be useful) but online market research.<\/p>\n\n\n\n

But why do we use Web Listening? <\/p>\n\n\n\n

Simple. This allows us to get authentic answers to the questions essential for fine-tuning market analysis<\/a>. Users who express themselves on the web and social networks provide opinions about brands, products, services, and more.<\/p>\n\n\n\n

We can analyze these opinions<\/strong> to understand what companies’ winning strategies are, what aspects they should improve on, and what strategies would be best to adopt in the future. Listening to the network provides us with real opportunities for action (not surprisingly, we define our market research as actionable<\/em>)… But the ideal starting point is to ask the right questions. <\/p>\n\n\n\n

The best way to learn about your market and your customers’ needs is just to ask questions. When we ask the right questions during our market analysis<\/a>, we can identify opportunities for improvement for your company<\/strong>. Opportunities that allow you to make your mark. <\/p>\n\n\n\n

Speaking of questions, now you are surely wondering what questions we are talking about. <\/p>\n\n\n\n

Read on to find out about them all!<\/p>\n\n\n\n

\"Banner<\/figure>\n\n\n\n

Categories of questions essential during market research.<\/h3>\n\n\n\n
\"questions<\/figure><\/div>\n\n\n\n

Every market analysis<\/a> is completely customized, so the questions you will read in this in-depth study are generic… But they must then be supported by questions tailored to the needs of individual companies. <\/p>\n\n\n\n

However, we can identify 4 key areas to investigate<\/strong>:<\/p>\n\n\n\n